| Providers - West Virginia

Maternal child services


Taking Care of Baby and Me

Taking Care of Baby and Me® is a comprehensive proactive case management and care coordination program for all expectant mothers and their newborns. It offers:

  • Individualized, one-on-one case management support for women at the highest risk.
  • Care coordination for moms who may need a little extra support.
  • Educational materials and information on community resources.
  • Incentives to keep up with prenatal and postpartum checkups and well-child visits after the baby is born.

This program helps identify pregnant women as early in their pregnancies as possible. Once pregnant members are identified, we act quickly to assess obstetrical risk and ensure appropriate levels of care and case manage¬ment services to mitigate risk.

If you would like more information about the OB Case Management program or have a patient who would benefit from case management, call the Case Management Department at 1-304-347-2475, Monday through Friday, between 8 a.m. and 5 p.m.
 

Call the Case Management Department at:


Case Management:

1-304-347-2475

Substance use disorders in pregnancy and neonatal abstinence syndrome

Substance use disorders (SUDs) are on the rise and are of particular concern in women of childbearing age who are, or may become, pregnant. OB providers have a unique opportunity to help break the pattern of opioid misuse, thus, avoiding health consequences for both mother and child. The first step in this practice is to identify, treat and/or refer to treatment women who are using/abusing unhealthy substances. UniCare is here to support providers, pregnant members and their little ones on the way. 

If you would like more information about the OB Case Management program or have a patient who would benefit from case management, call the Case Management Department at 1-304-347-2475, Monday through Friday, between 8 a.m. and 5 p.m.

Related resources:

My Advocate program

As part of the Taking Care of Baby and Me® program, members are offered the My Advocate®  program. This program provides pregnant and postpartum women proactive, culturally appropriate outreach and education through Interactive Voice Response. Eligible members receive regular phone calls with tailored content from a voice personality (Mary Beth) or they may choose to access the program via a smartphone application or website. This program does not replace the high touch case management approach for high-risk pregnant women. However, it does serve as a supplementary tool to extend our health education reach. 

Each automated My Advocate communication gives the member specific health care education in a warm, easy-to-understand fashion. Eligible members receive regular messages with tailored content from Mary Beth, in English or Spanish. The topics include:

  • Obstetric high-risk screening
  • Maternal and child health: 
    • Prenatal care
    • Postpartum care
    • Well-baby care

For more information on My Advocate, visit www.myadvocatehelps.com.

Forms

To view and access forms related to pregnancy and maternal child services, please visit the Forms page.

Other helpful resources for maternal child services

Provider tools & resources

Interested in becoming a provider in the UniCare network?

We look forward to working with you to provide quality services to our members.